Get more response by using recognizeable elements… and people
When I create marketing promotions, I never think of what I’m trying to sell. Well actually I do, but you pretty much have to put the main goal on the back burner. Talking about your products or how good they are is no way to stand out. Especially in e-mail marketing. What you need to do [...]
Thu, 24 Jul 2008 21:56:46 +0000

Eco-friendly printing inks
We’ve come a long way since the very beginning of printing. In the days of the hand-scribed documents, the ink used was water-based inks that didn’t hold up for very long. By the time when Gutenberg came along with his cool new printing press, he also started using an oil-based ink that would be much [...]
Thu, 17 Jul 2008 21:30:52 +0000

Nicest designed piece I’ve seen yet
I am very seldom moved by ink on paper. I see so much of it that it usually doesn’t phase me. It seems I need to turn to other sources to find inspiration. That was before I saw Wausau Paper’s Royal Redefined swatch book/print sample.   And I’m not just saying that because Independent Printing printed it (even [...]
Thu, 10 Jul 2008 21:50:51 +0000

Where’s the Green Extension Cord??
It seems like there are some people out there that have a hard time grasping how energy providers separate renewable power from the regular power that comes into our facility as we purchase it. “Well, don’t you see the green extension cord coming here from the power plant?” And the next thing you know, they’re outside looking for it. *Sigh….* Perhaps I’ll [...]
Tue, 08 Jul 2008 22:10:26 +0000